Consumers have several options in regards to viewing movies at home. Two of typically the most popular are renting movies at the local video store and renting movies via an on the web service. An informal survey was recently conducted on a property electronics/entertainment site regarding the movie viewing habits of website visitors. The outcomes pointed to some of the misconceptions that still exist about online rental of DVDs by consumers that have not even tried the service.

Participants in the survey were asked several questions, including how often they watch movies in the home, whether or not they rent movies online, and or even, why. Nearly 28% of the responding indicated that they rent movies online. Of the rest, the most frequently cited reason behind not using an online movie rental service was concern which centered around the perception that online movie rental will be more costly than the local video store. When taking a look at several scenarios it becomes evident which method tends to be more affordable.

For people who indicated that they watch only 1 to 3 movies each month the savings from renting online are small. Renting 2 movies each month at the local video store would average around $7.40 whereas renting from Netflix for instance, the khatri maza when they chose the master plan that has a control of 2 movies each month, would run $5.99. After finding a video at the local store the consumer could have overnight or maybe 1 week to come back the movie but an on the web rental will allow them to keep the movie for an unlimited amount of time.

For anyone people who responded that they view 1-3 movies per week, the savings will be more significant. For example, renting 8 movies each month would run around $29.55 at the local store and only $14.99 online when they chose the “2 out at a time” plan or $17.99 for the “3 out at a time” plan. As viewing increases so does the likelihood of experiencing greater savings.

For folks who responded that they view 4 movies per week (averaged out to 16 per month) the average cost at the local store will be $59.04 while online rental will be $23.99 allowing the consumer “4 out at a time” ;.Renting through a service like Netflix generally does not limit just how many movies an individual views but rather, just how many movies they can have out at any given time. Therefore rentals are more or less unlimited with most of the plans.

The next most often cited reason behind not utilizing online movie rental services was that the person rented movies on the spur of the moment and did not plan ahead. Certainly renting movies online and receiving them through the mail wouldn’t allow you to definitely decide at 6:00 p.m. that they wish to see The Queen and receive it so they can be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is only 1 business day which will seem sufficient in many instances.

The future of DVD rental may be changing however as Netflix announced in early 2007 that customers would now have the choice of watching movies instantly via a streaming service that’s available these days for many movies. The service must certanly be quicker than most download services as streaming allows viewing of the movie as it is streamed as opposed to waiting until download is complete. Although the full transition from the present mail delivery system to a download form of service will require time, it’s clear that immediacy will simply continue to improve. It appears to be that other online movie rental services would follow suit in coming years to be able to compete.

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